It is with sadness and regret that we announce that Elemental has suspended toilet paper sales. We started Elemental in 2018 to promote recycling and the use of recycled materials. Over the last year and a half, we’ve been proud to enter the market for sustainably produced toilet paper. The outpouring of support we’ve received from friends, followers and local small businesses has been simply awesome. We are truly humbled and grateful. In a world plagued by too much pessimism, pollution, and general uncertainty about the future, its heartened us to connect with so many people who agree that we can change the future by working together and making intentional consumption choices.
Unfortunately, a combination of market complexities and life events make this choice a necessity for us at this point. Once the dust settles, we hope to share a fuller account of the lessons learned from this experience.
We’ll be revising our website and social media channels to maintain and build upon the educational materials and programming we’ve created. Internally, we’ll be evaluating other products and business opportunities to further our mission.
Thank you again to everyone who has supported, cheered us, and believed in Elemental over the last year and a half. Keep looking for ways, big and small, to change the world. We will too.
Steve and Stephanie